My 1st Years

Recognising the potential for incremental revenue growth, SYYCO and Chelsea Peers put Performance Influencer Partnerships at the heart of their strategy.

The results were impressive, with influencers generating 66% of total programme traffic and 19% of revenue over Q4 2022.

Two of the influencers ended the quarter in the top ten revenue driving publishers, with one even making the top three.

“Since working with SYYCO, we have seen a marked improvement in the quality of partners promoting My 1st Years. Through their strong publisher relationships and hard work, the SYYCO team have been able to reduce our affiliate costs whilst also increasing the amount of brand exposure we’ve received. This has led to the programme growing significantly YOY and out-performing the market.”