Blog

Why Partner with a Partnerships Agency in 2025?

Why Partner with a Partnerships Agency in 2025?

The affiliate marketing landscape in 2025 is evolving rapidly, becoming more complex, technical, and competitive. For in-house teams, keeping up with these changes can be challenging, making the support of a specialised partnerships agency invaluable. Agencies like SYYCO bring deep expertise across compliance, fraud detection, influencer management, and campaign optimisation—ensuring your affiliate programme stays ahead of the curve.

By utilising cutting-edge technology and a vast network of affiliates and industry connections, a partnerships agency can help brands scale efficiently and maximise ROI. With expert guidance and strategic management, businesses can focus on growth while their affiliate marketing efforts are handled seamlessly, driving sustainable success in an ever-changing market.

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Transform your TikTok Shop Success with SYYCO

Transform your TikTok Shop Success with SYYCO

At SYYCO, we’ve watched TikTok develop from a trending social platform into a retail powerhouse. With over 1 billion active users worldwide and growing, TikTok Shop isn’t just another sales channel – it’s a game-changing opportunity for retailers like you. But we understand that managing creator collaborations can feel overwhelming, especially when you’re already juggling multiple aspects of your business.

That’s where our expertise comes in. With over a decade of experience in affiliate marketing, we’ve mastered the art of partner collaboration and customer acquisition. While TikTok Shop Partners might be relatively new, the fundamental principles of successful creator partnerships are in our DNA.

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Maximising ROI: The Smart Approach to TikTok Shop Partnerships

Maximising ROI: The Smart Approach to TikTok Shop Partnerships

Success on TikTok Shop isn’t just about having great products – it’s about strategic creator partnerships that drive real results. Understanding the key elements of successful collaborations can distinguish moderate success and explosive growth. Let’s dive into the essential components of a winning TikTok Shop strategy.

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Why TikTok Shop is the Next Frontier for Retail Growth

Why TikTok Shop is the Next Frontier for Retail Growth

The social media industry is constantly changing, and TikTok stands at the forefront of this. With over 1 billion active users worldwide, the platform has transformed from its origins as an entertainment hub to a powerful retail ecosystem through TikTok Shop. This represents a seismic shift in how consumers discover and purchase products online.

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2025 Affiliate Marketing Trends: Navigating the Industry

2025 Affiliate Marketing Trends: Navigating the Industry

In a world where travellers seek authentic experiences and recommendations, affiliate programmes provide a powerful platform for brands to connect with passionate content creators and influencers. By utilising these partnerships effectively, travel brands can tap into new markets, increase their visibility, and ultimately drive more bookings.

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Unlocking Success with Travel Affiliate Programmes: Insights from Team SYYCO

Unlocking Success with Travel Affiliate Programmes: Insights from Team SYYCO

In a world where travellers seek authentic experiences and recommendations, affiliate programmes provide a powerful platform for brands to connect with passionate content creators and influencers. By utilising these partnerships effectively, travel brands can tap into new markets, increase their visibility, and ultimately drive more bookings.

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The Benefits Of Social Media In Affiliate Marketing

The Benefits Of Social Media In Affiliate Marketing

In this digital age, where social media platforms dominate our online interactions, it’s no surprise that businesses are increasingly turning to these platforms to enhance their marketing efforts. In this blog post, we’ll explore the role of social media in affiliate marketing and how businesses in the UK can use its power to achieve their marketing goals.

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SYYCO’s 2024 Affiliate Marketing Predictions

SYYCO’s 2024 Affiliate Marketing Predictions

Brace yourself for a rollercoaster ride through the landscape of 2024 trends and predictions that are set to redefine affiliate marketing. After five consecutive years of bidding farewell to third-party cookies, 2024 stands as the definitive year where we must all adapt to thrive in a post-cookie digital universe.

We will unveil our insightful predictions directly from the SYYCO team. We will explore the impact of economic shifts, evolving client preferences, and the burgeoning trends that will shape the affiliate marketing landscape.
Keep reading to find out what our 2023 highlights are!

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SYYCO’s 2023 Highlights

SYYCO’s 2023 Highlights

As we bid farewell to 2023, we have been reflecting on a year filled with remarkable achievements and unprecedented growth at SYYCO. It has been a journey marked by milestones, a testament to our unwavering commitment to excellence in the dynamic world of affiliate marketing.

Keep reading to find out what our 2023 highlights are!

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Choosing The Right Affiliate Marketing Agency

Choosing The Right Affiliate Marketing Agency

In this blog, we will explore how to choose the right affiliate marketing agency for your business. There are many things to consider, and we will touch on all of them. We will also touch on why SYYCO may be the right agency for your business.

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Why Work With An Affiliate Marketing Agency?

Why Work With An Affiliate Marketing Agency?

In this blog, we will explore whether an affiliate marketing agency is the right choice for your business, including just some of the many advantages of working with an affiliate agency. We will also look at choosing the right agency.. Most importantly, we will explore why SYYCO may be your first choice when partnering with an affiliate marketing agency.

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The Power of Performance Influencer Partnerships

The Power of Performance Influencer Partnerships

Performance Influencer Partnerships are emerging as a powerful way to drive actual sales and traffic. At SYYCO, we’re at the forefront of this exciting trend, helping our clients integrate influencers into their affiliate programs to achieve tangible results.

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Eliminate Affiliate Fraud and Protect your Brand

Eliminate Affiliate Fraud and Protect your Brand

Brand protection and fraud prevention are vitally important to any successful affiliate programme, with threats like Ad Hijacking becoming ever more sophisticated and hard to detect.

We spoke with, AdPolice, on how to mitigate this risk, as well as SYYCO’s own compliance expert, Sarah Webb, who shared her seven top tips, to help brands along the way.

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Uncertain Times in the Travel Industry

Uncertain Times in the Travel Industry

We live in uncertain times…
With political instability, frequent natural disasters and shifting socio-economic factors collectively upsetting the balance. All have caused disruption for online travel publishers. In Blog 10, we have a Guest Blog from Colin

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