My 1st Years
In this case study, we explore how SYYCO collaborated with My 1st Years, the beloved personalised children’s brand, to create impactful partnerships that increased brand awareness, drove customer acquisition, and increased gross revenue and orders. Through a carefully curated approach, SYYCO helped My 1st Years navigate the competitive landscape and form strategic alliances that resonated with their target audience.
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Appliances Retailer
Discover how SYYCO helped a major UK appliances retailer turn around a decline in affiliate revenue by supercharging publisher partnerships. In just six months, strategic recruitment, smarter content partnerships, and data-led feed improvements led to a 64% increase in new publisher revenue, 704% growth in price comparison, and a 51% boost in earning publishers.
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Lyle & Scott
Lyle & Scott, the iconic British fashion brand, was experiencing declining affiliate revenue and mounting concerns around brand compliance, bot traffic, and poor-quality partnerships. In August 2024, they brought in SYYCO to take control of the programme and reverse the trend. Download the case study to see how strategic affiliate management helped bring this premium brand’s programme back to life.
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Chelsea Peers
Recognising the potential for incremental revenue growth, SYYCO and Chelsea Peers put Performance Influencer Partnerships at the heart of their strategy. The results were impressive, with influencers generating 66% of total programme traffic and 19% of revenue over Q4 2022.
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Check My Body Health
Check My Body Health (CMBH), a leading global provider of allergy, intolerance, and sensitivity tests, recognised the power of partnerships early on. To drive growth and scale its affiliate program, CMBH partnered with SYYCO and impact.com, leveraging their expertise to turn partnerships into a key revenue channel.
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GLTC
After a stellar 2020, GLTC saw a drop in affiliate sales over peak 2021, despite increased costs and a healthy investment in tenancies. SYYCO’s brief was clear: eliminate unnecessary spend and increase sales, especially around Cyber Week. The results were striking, with a Cyber week performance up 40% on the previous year, alongside a healthy jump in return on ad spend and a 29% increase in active publishers.
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London Theatre Direct
In partnership with impact.com, SYYCO helped London Theatre Direct bounce back from the pandemic by harnessing the power of partnerships. This led to impressive results, with a 101% increase in revenue on 2019. Voucher and cashback share was reduced and content partners saw an almost 500% increase in their contribution. This work was awarded Highly Commended at the 2022 UK Performance Marketing Awards.
View the full case study here.