Affiliate Marketing Jargon Explained (A Beginner-Friendly Guide) Affiliate marketing is a brilliant growth channel, but it has one big problem: the language around it can feel like a barrier. If you’ve ever found yourself nodding along to conversations about cookies,...
Working with some of the UK’s most exciting retail brands has taught us a great deal about what works in affiliate marketing. There are opportunities everywhere, but also some challenges that can trip you up if you’re not careful. We sat down with our Client Manager Team Leader and Partnerships & Insights manager to give you our advice on a retail affiliate programme that succeeds.
Seasonal events like Valentine’s Day, Black Friday, and Christmas bring a surge of eager shoppers — but many brands miss out by relying solely on ads and short-term promos. This blog explores how affiliate marketing can unlock long-term value by partnering with influencers, bloggers, and deal sites to drive high-intent traffic and boost conversions during every key moment of the retail calendar.
In a world where travellers seek authentic experiences and recommendations, affiliate programmes provide a powerful platform for brands to connect with passionate content creators and influencers. By utilising these partnerships effectively, travel brands can tap into new markets, increase their visibility, and ultimately drive more bookings.