SYYCO’s 2024 Affiliate Marketing Predictions

Jan 24, 2024

Brace yourself for a rollercoaster ride through the landscape of 2024 trends and predictions that are set to redefine affiliate marketing. After five consecutive years of bidding farewell to third-party cookies, 2024 stands as the definitive year where we must all adapt to thrive in a post-cookie digital universe. 

We will unveil our insightful predictions directly from the SYYCO team. We will explore the impact of economic shifts, evolving client preferences, and the burgeoning trends that will shape the affiliate marketing landscape.

Affiliate Marketing 2024 Trends

Looking Beyond Last Click

It’s no secret that the affiliate marketing industry has been talking about the need to look beyond last click for quite some time. The need to understand the role that affiliate marketing plays in a consumer journey is certainly nothing new. A shift in the affiliate marketing landscape this year is expected with the emergence of GA4 last year, combined with Google’s planned 3rd party cookie phase-out and this has intensified the need for change. Brands who understand affiliate contribution and reward their partners accordingly will have a clear advantage as we head into 2024.

Navigating the Surge of AI

Amidst the surge in AI adoption across the marketing spectrum, the heightened sophistication of technology is reshaping not just affiliate marketing, but the entire marketing landscape. Jas Ryatt, our Head of Partnerships notes that ” the key stakeholders in the industry that will stay ahead will be the ones that genuinely understand the technology and tools that can enhance their businesses. Productive AI applications will help with speed, 

affiliate marketing predictions for 2024 retail and travel industries

accuracy and more importantly with enhanced personalisation and targeting – offering scope in the industry for new and unique partnership opportunities.

In this era of advanced technology, brands face a critical time to up their game, particularly when it comes to fraud prevention in 2024. Sarah Webb, Senior Partnership Manager at SYYCO,  highlights the need for a united front against affiliate fraud, expanding the conversation beyond rogue publishers. “There should be a collective responsibility, whereby agencies, networks, publishers and brands engage in more open and frequent communication. The evolving landscape demands a proactive stance, and prevention is more important than a cure.

The call is clear: with the rising tide of AI, the affiliate industry must unite to establish robust preventative measures and ensure a more secure marketing ecosystem for all stakeholders.

We are delighted to have welcomed these new members to the SYYCO team in 2023 to support our onboarding of new clients – it’s a true testament to how much our agency has grown in such a short time.

Attending Affiliate Industry Events

Throughout the year, we actively engaged with the affiliate industry, attending key events to stay ahead of emerging trends. Notable events we attended include PI LIve, Performance Marketing Awards, Affiliate Huddle, Awin’s Think Tank, Intently Live and The Salesfire conference. 

Unveiling Our Revamped Website

In the fast-paced world of affiliate marketing, staying ahead of the curve is not just a goal but a necessity. Which is why we unveiled our brand-new website in August 2023. Our website was well overdue an overhaul and now looks much more sleek and modern (if we do say so ourselves!). This new website allows our clients and partners to explore our services seamlessly and stay on top of the latest industry trends.

We think that our website now reflects our brand identity but also facilitates a more user-friendly interface for our clients, partners, and industry enthusiasts.

As we reflect on the journey of 2023, we’re filled with gratitude for the support of our clients, the dedication of our team, and the opportunities that lie ahead. Stay tuned as we continue to help our clients achieve their affiliate marketing marketing goals.

Cheers to a year of triumphs and the exciting adventures that await us in the years ahead!


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