SYYCO’s 2023 Highlights

Dec 5, 2023

Brace yourself for a rollercoaster ride through the landscape of 2024 trends and predictions that are set to redefine affiliate marketing. After five consecutive years of bidding farewell to third-party cookies, 2024 stands as the definitive year where we must all adapt to thrive in a post-cookie digital universe. 

We will unveil our insightful predictions directly from the SYYCO team. We will explore the impact of economic shifts, evolving client preferences, and the burgeoning trends that will shape the affiliate marketing landscape.

Developing New & Existing Publisher Relationships

The importance of robust partnerships in affiliate marketing cannot be overstated. Throughout 2023, SYYCO actively engaged in a series of strategic publisher meetings, a key pillar of our commitment to staying at the forefront of industry trends and fostering collaborative relationships.

We have had the privilege of developing new – as well as building on existing – publisher relationships this year. We met with the likes of: Top Cashback, Quidco, BravoVoucher, Savoo, MyVoucherCodes,, Blue Light Card, EasyFundraising, Genie, Kelkoo, UpSellit, Intently, Salesfire, Revolut, Metapic, Skimlinks, News UK & many more!

Celebrating Business Growth

In the realm of affiliate marketing, 2023 was a year of success for SYYCO. The journey of business growth unfolded as a result of strategic initiatives, client-focused solutions, and a commitment to delivering exceptional results.

A pivotal moment in our growth journey was the welcoming of five new hires to our team. Stacey, Alex and Natalie joined our Client Management team, working with our clients to develop bespoke affiliate strategies. While Kelly and Danielle joined our Partnerships Management team, building on our existing publisher relationships and negotiating exposure opportunities for our clients.

We are delighted to have welcomed these new members to the SYYCO team in 2023 to support our onboarding of new clients – it’s a true testament to how much our agency has grown in such a short time.

Attending Affiliate Industry Events

Throughout the year, we actively engaged with the affiliate industry, attending key events to stay ahead of emerging trends. Notable events we attended include PI LIve, Performance Marketing Awards, Affiliate Huddle, Awin’s Think Tank, Intently Live and The Salesfire conference. 

Unveiling Our Revamped Website

In the fast-paced world of affiliate marketing, staying ahead of the curve is not just a goal but a necessity. Which is why we unveiled our brand-new website in August 2023. Our website was well overdue an overhaul and now looks much more sleek and modern (if we do say so ourselves!). This new website allows our clients and partners to explore our services seamlessly and stay on top of the latest industry trends.

We think that our website now reflects our brand identity but also facilitates a more user-friendly interface for our clients, partners, and industry enthusiasts.

As we reflect on the journey of 2023, we’re filled with gratitude for the support of our clients, the dedication of our team, and the opportunities that lie ahead. Stay tuned as we continue to help our clients achieve their affiliate marketing marketing goals.

Cheers to a year of triumphs and the exciting adventures that await us in the years ahead!


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