SYYCO Shortlisted in Two Categories and awarded a High Commendation at the 2022 Performance Marketing Awards

Apr 6, 2022

As we bid farewell to 2023, we have been reflecting on a year filled with remarkable achievements and unprecedented growth at SYYCO. It has been a journey marked by milestones, a testament to our unwavering commitment to excellence in the dynamic world of affiliate marketing.

Here at SYYCO, we like to think we’ve been one of the UK’s best under-the-radar affiliate management agencies, for a number of years.

But, this year, we decided it was high time for us to start shouting about all the great work we’re doing, alongside our clients and partners. And where better to do that, we all agreed, than at the 16th annual Performance Marketing Awards?!”

As a brand-new entrant to the awards, we were delighted to see SYYCO clients nominated in, not one, but two categories. Our client, KIDLY, only made their affiliate marketing debut last year, with their launch on Awin, so it was fantastic to see them shortlisted in the “best programme launch or migration” category. While London Theatre Direct’s brilliantly executed bounce-back from the pandemic was recognised in the “best managed (SME)” category, in conjunction with – receiving a high commendation in the process.

Best Managed Affiliate Programme SME

SYYCO, & London Theatre Direct: A Comeback Story

Awarded a High Commendation

Best Programme Launch or Migration

KIDLY and SYYCO, we have lift-off: Launching an impactful and diverse affiliate programme

“We’re absolutely thrilled to have been nominated for our work with KIDLY and London Theatre Direct – especially on the High Commendation. Both of these brands really resonate with our team and it’s been exciting to see how their affiliate programmes have grown.”

Jon Weatherall, Managing Director, SYYCO

Join the London Theatre Direct affiliate programme on HERE

Join the KIDLY affiliate programme on Awin: HERE


SYYCO was founded in 2011 and operated as a specialist affiliate management agency, for travel and leisure brands, for a number of years. While these are still very strong areas for us, in recent years, we have diversified our client base and now work across all major verticals, in multiple markets.

Click here to hear about SYYCO’s response to the pandemic in CEO Simon Terry’s own words, from the July 2021 edition of Awin talks: “How SYYCO responded to the travel slump.”

If you would like to find out more about how working with SYYCO could benefit your brand, click here to get in touch with our Head of Sales, Nicola Bufton, and book a free, confidential programme review.

We are delighted to have welcomed these new members to the SYYCO team in 2023 to support our onboarding of new clients – it’s a true testament to how much our agency has grown in such a short time.

Attending Affiliate Industry Events

Throughout the year, we actively engaged with the affiliate industry, attending key events to stay ahead of emerging trends. Notable events we attended include PI LIve, Performance Marketing Awards, Affiliate Huddle, Awin’s Think Tank, Intently Live and The Salesfire conference. 

Unveiling Our Revamped Website

In the fast-paced world of affiliate marketing, staying ahead of the curve is not just a goal but a necessity. Which is why we unveiled our brand-new website in August 2023. Our website was well overdue an overhaul and now looks much more sleek and modern (if we do say so ourselves!). This new website allows our clients and partners to explore our services seamlessly and stay on top of the latest industry trends.

We think that our website now reflects our brand identity but also facilitates a more user-friendly interface for our clients, partners, and industry enthusiasts.

As we reflect on the journey of 2023, we’re filled with gratitude for the support of our clients, the dedication of our team, and the opportunities that lie ahead. Stay tuned as we continue to help our clients achieve their affiliate marketing marketing goals.

Cheers to a year of triumphs and the exciting adventures that await us in the years ahead!

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