Style My Kid Case Study

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How SYYCO are working with Style My Kid to grow brand awareness and increase sales through affiliate marketing

Overview

Style My Kid is a UK-based online boutique for baby and childrens clothing, accessories and gifts.

In October 2020 they appointed SYYCO to manage and grow their affiliate programme. Previously their affiliate programme had been managed in-house but they felt they needed to bring in a dedicated resource with specialist knowledge to get the most from the channel.

Approach

A publisher audit and thorough gap analysis were undertaken to identify key opportunities. One of the first priorities was to address the high publisher commission rate as it was limiting the ROI and left little scope to negotiate with publishers.

Over time SYYCO reduced the commission by half, whilst maintaining good publisher relationships. This provided the flexibility needed to secure additional exposure without increasing Style My Kid’s cost of sale. SYYCO carry out regular sector analysis to ensure that exposure and commission rates are in- line with competitors.

The Results

Strong brand exposure was secured across a varied mix of high quality, relevant publishers. As a result sales increased with a more efficient cost and a higher return on investment.

View the full case study here.