Case Studies

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Furniture Retailer Case Study

Overview

This Furniture Retailer launched their affiliate programme in May 2020. They had limited in-house resource available to manage the programme so were missing out on opportunities.

Recognising the potential of the channel, they partnered with SYYCO in September 2020. They tasked us with driving sales growth and raising their brand awareness and online exposure, whilst working to a tight cost of sale goal.

Approach

As part of the wider strategy, SYYCO recommended collaborating with carefully selected top tier, mass- market voucher code sites. The retailer was initially hesitant to work with voucher code sites as they do not offer discount codes and did not want to devalue the brand.

SYYCO’s relationships and buying power enabled us to secure excellent brand exposure through key placements in newsletters and on homepages. All exposure was negotiated on a CPA basis and we made use of existing promotional messaging with no voucher codes offered. The retailer was featured in premium placements next to very well high street competitors, much to the delight of the retailer’s board of directors.

The Results

Traffic and sales have increased significantly as a result of partnering with SYYCO. We have worked hard to make affiliate sales more profitable, reducing their costs by 34% to deliver a higher level of return. The brand’s affiliate channel now accounts for 27% of their overall sales, contributing significantly to their growth in the last 12 months.

View the full case study here.

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Style My Kid Case Study

Overview

Style My Kid is a UK-based online boutique for baby and childrens clothing, accessories and gifts.

In October 2020 they appointed SYYCO to manage and grow their affiliate programme. Previously their affiliate programme had been managed in-house but they felt they needed to bring in a dedicated resource with specialist knowledge to get the most from the channel.

Approach

A publisher audit and thorough gap analysis were undertaken to identify key opportunities. One of the first priorities was to address the high publisher commission rate as it was limiting the ROI and left little scope to negotiate with publishers.

Over time SYYCO reduced the commission by half, whilst maintaining good publisher relationships. This provided the flexibility needed to secure additional exposure without increasing Style My Kid’s cost of sale. SYYCO carry out regular sector analysis to ensure that exposure and commission rates are in- line with competitors.

The Results

Strong brand exposure was secured across a varied mix of high quality, relevant publishers. As a result sales increased with a more efficient cost and a higher return on investment.

View the full case study here.