Getting started in the world of affiliate marketing can be confusing. There is so much information to digest and so many questions that need to be asked and answered. Here at SYYCO we want to make things easy for you. Here are some of the questions we get asked, hopefully this will help you into your new journey of affiliate marketing.
What are the advantages of affiliate marketing?
Because affiliate marketing only pays out commission on completed and validated sales, there is minimal risk and cost. Your brand gets exposure to new audiences across various affiliate sites like blogs, cashback, voucher sites and content sites. Likewise as an affiliate your site can join many advertiser programs and with easy tracking be promoting great brands in no time.
What are the disadvantages of affiliate marketing?
If you decide not to use an affiliate network, managing your affiliate program can be time consuming, you will also need to be aware of compliance and privacy issues. Additionally, It can be challenging and time consuming to build a strong team of affiliates who will promote your brand.
Do I need to spend money to be an affiliate?
The only upfront cost you will need to pay are things like domains, domain hosting and website updates and creating good user friendly content. Keep in mind your site needs to be relevant to the advertiser you are wishing to promote and be of good quality.
I already have a blog/ website how can I use affiliate marketing to make money?
You’re half way there, the next step is to join an affiliate network and sign up to relevant advertisers to promote their brands on your site. You can use a selection of banners and creative, with tracking links and earn a commission each time a user purchases something from those links.
How can affiliate marketing work with my business?
Affiliate marketing works extremely well across a wide range of business sectors like travel, finance, insurance, fashion to name a few. If you’re an advertiser it’s simple. Affiliates will promote your brand and offers on their sites. They will earn a commission per sale and you make sales.
How do affiliate networks make money?
Affiliate networks make money through fees charged to the advertisers. These fees are agreed with each individual advertiser and are usually paid as a percentage of each sale made.
How much commission should you pay affiliates?
Commission rates are flexible and depend on many things, including conversion and the industry standard for your type of business or product. Take a look at what your competitors are doing and research the market. The commission structure must be attractive to encourage affiliates to join your program, while also ensuring you make money on the product. Make sure you leave some potential for increasing commissions during seasonal sales like Black Friday, Christmas, Half Terms etc
It all seems a bit complicated can you get help?
Yes you can, many advertisers use an agency to mange certain aspects of their digital marketing and affiliate marketing is no different. SYYCO have been successfully managing clients affiliate marketing programs for many years. We bring a whole team and wealth of knowledge to your affiliate program and give it the time and dedication it needs to flourish into a successful program.
How are affiliate sales tracked?
Every affiliate is given a unique ID when they sign up, this is then used in all onsite tracking to record sales. This activity can then be viewed within the affiliate network dashboard.
What are cookies and why are they important?
Affiliate sales are tracked using cookies (small text files set on the visitor’s computer) and the duration of how long to keep them on the visitor’s computer is called the cookie duration. This means the time between the click on the affiliate site and the last day when you are willing to pay commission to the affiliate. Cookie duration is usually set for 30, 60, 90 or more days.
How will my business be promoted?
It will be promoted in many ways using the creative and banners you have updated into your affiliate network. So it’s vitally important all banners, offers and messaging are up to date and accessible for the affiliate to use. Make sure you are communicating with your affiliates and keeping them up to date on new products and offers. As for where you will be promoted. You will approve or disapprove what affiliate joins your program and they will promote your brand through various means including blogs, websites, email marketing, pay-per-click and social media posts.
Can you have an affiliate program in multiple countries?
Affiliate programs can be promoted in any country and many affiliate networks have a large reach overseas. You’ll need to set up an affiliate program per language where possible so publishers can direct their audiences to the most suitable version.
If you have anymore questions, or want to know how we can help you then get in touch firstname.lastname@example.org